The Future of Television: From the Boob Tube to Youtube
Abstract
New ICT technologies, and particularly the Internet, have been a revolution to our lives in every aspect and the way we entertain is no exception. In this paper we will analyze the television industry in the United States (English broadcast television) to understand how ABC, CBS, Fox and NBC are reacting to challenges such as YouTube or the iPhone. Our time had never been so precious and both the television industry and the advertising industry are well aware of that.
Keywords
Television, DVR, audiences, USA
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