The current state and future of e-commerce in Spain: An analysis based on the volume of e-business

Antoni Meseguer, Inma Rodríguez

Abstract


The objective of this study is to take a look at the state of e-commerce in Spain by examining what factors stimulate or hold back its development. We look, on the one hand, at the factors affecting Internet penetration among the population of Spain and the way they influence it. And, on the other, we explain online commerce from the point of view of this phenomenon, as well as other relevant factors.

Keywords


e-commerce; e-business; B2C; Spain; Internet

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